Farewell to Prime Burger.

Yes, we've posted this before.
And yes, we're posting it again.

Because today, Prime Burger will serve its last burger.
Yep. The building was sold and they will cease to be after today.

Farewell, Prime! We hope you come back soon, in a new location. And yet, somehow, we doubt it.

This Must Be the Place.

Here we are. Another weekend, another lifestyle post. and yes, it's about food again.

PRIME from thismustbetheplace on Vimeo.

To be fair, the last video wasn't as much about food as it was about craft. But for a product that is used exclusively for food. This one isn't even borderline, it's just straight up about food. Burgers, in fact.

But it's also more than that. It's about a business. And old, still thriving business in Manhattan. Among all the chains, the fancy new joints with reclaimed barn wood and local brews on tap. This one is a throwback. And it makes me yearn for not only more places like it, but for a tasty burger during a cold winter afternoon.

Oh, and it should also be said that this video series hits right where it counts. After all, it's named after one of our favorite songs EVER. Talking Heads, 4eva!

See you at Prime!