If we begin to embrace sexuality more openly and accept that sex is healthy, natural and something to be celebrated, in the same way we're celebrating food these days, then the room for innovation is endless.
And yes, this applies to selling products.
Why, for instance, have Converse (see screengrab), or Levi's never grabbed onto real world sex as a way to sell their products? Damn near weekly, someone gets to our blog by searching "hot girl Chucks". Seems like a no brainer to us.
American Apparel is the closest to really embracing this concept, in America anyway. Their ads featuring Sasha Grey, or with women showing bush or full ass are popular. And seemingly everywhere in New York. And guess what? A lot of cool young people wear their clothes!
Ren, apparently, also gets this concept. Of COURSE, this ad is not American. But we can only hope in several years, maybe it will be.
I'd be psyched if my kid watched this and thought, "I want that when I grow up." Because I've had this and it's been some of my greatest moments on this planet. I was taught to be responsible, but have fun. And I have. And do.
So bravo to you, Ren. Bravo.