Cut, Brooklyn.

Remember last weekend, when we introduced you to our new concept about revealing a bit more of our other passions? And how they're all interrelated? Oh, you do? GREAT. Let's get right back into it.

So, Brooklyn. You've probably heard some things. Many great things. Probably some bad things. The bad things you've heard are definitely true. Fortunately, so are the great things. Because of this, we mostly love it here.

What's undeniable is that there's a movement going on here. The model for the creative industry is shifting. The model for music, for film, for publishing, for advertising. The old models are dying, if they're not already dead. Because of this shift, however, something fresh is taking root. People are returning to the idea of handmade objects. Of crafts. Of creating their own products, and ultimately, businesses, born around this central conceit.
Brooklyn certainly isn't the only home to this concept, it's sweeping the nation in the same way it has here, mostly because it has to. With unemployment this high and old industries no longer offering the jobs they once did, necessity takes over and voila, innovation follows.

So while Brooklyn isn't the only city pushing this new model forward, it's astonishingly flush with example after example of people returning to the roots of industry. And Cut Brooklyn is just one of many, many, many examples. Not to mention the Made by Hand team, the crew behind this AMAZING series of videos that are carving their own little niche in the video world.

Dig in. You're not gonna regret this one.

Made by Hand / No 2 The Knife Maker from Made by Hand on Vimeo.